Intern Direct Response
CREATIVE BRIEF
Client & Perception:
This concept is for employers in advertising & marketing who are recruiting interns.
What problem are you solving?:
Each year, agencies receive an overwhelming amount of applications. What can Algonquin students do to stand out amongst the other applicants?
Insight:
Agency workers can be anxious about hiring a new intern and want to feel confident that they’re choosing the right person for the job. Agency workers tend to have a lot of tabs open and often joke about it.
Audience and where you can find them:
Advertising and marketing professionals – creatives, strategists, account managers. and executives. They’re found on LinkedIn, Instagram and other industry-related platforms, scrolling between deadlines and pitch decks.
Creative territories:
Algonquin College students vs other students. Humorous storytelling that showcases Algonquin advertising and marcomms students are the perfect fit for an ideal intern.
Concept: Right Tabs, Right Intern.
Algonquin interns show up with the right tabs open—organized, focused, and ready to contribute. Because in a world full of chaos, you deserve someone who’s already on the right tabs.
Industry Insider
BRIEF:
Create an insider-facing piece of advertising that takes a truth about agency life and reframes it with wit, clarity, and craft so that people in the industry instantly recognize it, laugh at it, and want to share it.
Purpose:
Create advertising that speaks to the industry itself & show that as people about to enter the industry, that you understand the culture.
Audience
People who work in advertising/marketing. Creatives, Accounts, Strategy, Executives
Tone
insightful, ironic, sometimes uncomfortable truths
Territories you could explore
•Interpersonal relationships
•The state of the industry
•Technology
Insight
No matter how many words clients use, agency workers always have to read between the lines.
Concept:
The Agency Translator
Type in Motion
This assignment, I was tasked with creating a short motion graphic piece on Adobe After Effects that focuses on type animators, integrating other animation techniques and optional 3D motion. As you can see, I may have gone overboard with the 3D part.
AE Free Project
For my final Motion Graphics assignment, I was tasked to design/produce a 20-second or longer After Effects project using anything we’ve learned so far, plus anything we learned on our own.
Book Cover
For this project, I was to design a cover for a book I know well. Everything I did should have worked together to hint at what the book will deliver clearly, and it has to do that with force and intention.
