FoodWorks Ottawa Catering
PROJECT NAME : IMC Plan Proposal
CLIENT NAME : FoodWorks Ottawa Catering
PROJECT DATE : 20/02/2025
MARKET OVERVIEW:
- Revenue of $3.1 billion
- Market size is projected to grow over the next five years (2025-2030)
- A recovering business environment is expected to drive increased spending on catered events
PROBLEM: Not enough awareness of FoodWorks catering services, leading to a decrease in sales. Exceptional service and impact, but limited market awareness. Their 4.9-star rating suggests service excellence, but their sales don’t match their quality or potential.
CAMPAIGN OBJECTIVES:
- Objective 1- Increase 30% awareness of FoodWorks as a high-quality and mission-driven catering service among Ottawa businesses by June 30th, 2025.
- Objective 2- Increase FoodWorks’ catering client base by 24 Ottawa businesses by June 30th, 2025.
Green Loop Club
PROJECT NAME : IMC Plan Proposal
CLIENT NAME : Green Loop Club
PROJECT DATE : 20/02/2025
MARKET OVERVIEW:
- Estimated market size of $3.1 billion in 2025.
- Industry revenue has declined at a compound annual growth rate (CAGR) of 3.8% over the past five years.
- Projected to grow over the next five years.
Within this industry, Green Loop Club’s focus is on the event industry in Ottawa, specifically in the context of small-to-medium-sized companies.
PROBLEM: Low awareness as a newly launched service. This prevents potential customers from accessing the service even when interest might exist.
OBJECTIVE: Increase awareness of Green Loop Club’s reusable lanyard service among 50 Ottawa-based organizations by August 31st, 2025.
NVIDIA Personas
NVIDIA Customer Journey Map
Objective:
In early 2025, NVIDIA launched the RTX 50 Series, with their flagship, the GeForce RTX 5090, arriving on January 30, 2025. NVIDIA wants to better understand the journey the Gamer persona takes to purchase one.
This journey map will showcase the steps and frame of mind that the Gamer takes when looking to purchase a GeForce RTX 5090.
